In Google Ads choosing the right bidding strategy can make or break your campaigns success Smart Bidding uses Googles AI to automatically set bids based on data signals like user device time and search intent Manual Bidding on the other hand gives you complete control you decide how much youre willing to pay per click Both have unique advantages and the right choice depends on your campaign goal and experience level.
Manual Bidding is perfect for beginners who want to understand how bidding works or have a limited budget It gives full control over CPC and allows you to test and learn how keywords perform The drawback is the time it takes to monitor and adjust bids manually especially when handling multiple campaigns.
Ultimately Smart Bidding suits long term campaigns focused on results while Manual Bidding fits short term goals and testing phases Start with Manual Bidding to learn then move to Smart Bidding once you have enough data to let Googles AI take over.